We need new and innovative approaches
Selling St Lucia’s strategic assets would be a gross mismanagement of the countries resources, not to mention a short sighted approach. In the case of Point Seraphine while the sale of the Castries duty free port facility would not destroy the country by any means, selling this critical gateway baffles me. I would liken it to selling the islands international airport. St Lucia’s ports are too important to be sold to foreign entities, these are areas where goods and services enter and exit the country and should not be controlled and foreign owned. Such a proposition relegates too much of the countries resources to the whim of external forces. The concept of self determination is grossly neglected if such a situation is allowed to unfold.
It however makes no sense to criticize without offering up solutions. If there is mismanagement of the facilities and it is not performing as expected, i understand the need to tap into the expertise of foreign management because of the skills and knowledge that would be brought forth. If any action is needed to increase the efficiency and productivity of the port, a needs assessment should be conducted. In addition, there are a plethora of alternatives that do not entail sale of the port, which could result in increased efficiency and productivity. For example, the facility could be leased to a management company.
I hesitate to offer more solutions, because it is still unclear to me and others the rationale for selling the port.
The second issue is the apparent lack of innovative solutions employed by the leaders of the country. I have a problem with the under utilization of our trained and competent human resource, because it is known that in the country, are many persons who can offer expertise and new approaches to problems, and are not brought into the fray. This is evident when the old boys club is constantly being used as a base for expertise, whether the expertise and skills exist or not. Our approach to the marketing of St.Lucia as a tourism destination appears to be geared towards the use of methods that although tried and tested, are being made obsolete with the advent of the internet as a marketing and household tool. The internet is just a click away, and as such we need to be more innovative and tap directly into that medium, especially since it is not vastly used by other Caribbean islands as yet. We have to be at the forefront of new marketing approaches and initiatives, and we can focus our energies into inundating the World Wide Web with advertisements that promote our island as a choice tourism destination. The internet is the best encyclopaedia and the most accessible information gateway for clients from developed countries who are our target population.